Simplify the Web

by Tony Scialdone "Social media" is very hot right now. Almost everybody wants a Facebook page and a Twitter account. While there's nothing wrong with having either, many businesses are finding that their social media strategies are failing...and failing big. Studies by Canadian marketing guru Andrew Ballenthin have shown that fewer than 10% of business owners are using social media to its full potential. Though the number of failed internet marketing campaigns (75% - 90%) is high, that has...
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There has been a lot of changes within the social domain these last few months. Many of them have been trying to optimize and take advantage of existing technologies in a way a company can maximize the ROI of the channel. Many people have found the social media channel a difficult one to break into and maintain. So far it seems the only people taking advantage of the social channel are celebrities and gossip sites like TMZ or Access Hollywood. The question remains for the small business, "How c...
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