Simplify the Web

After some recent efforts working with a company on improving its SEO visibility and overall performance it has come to my attention just how important it is to make sure EVERYONE in the business has some cursory knowledge and understanding of Search Engines and how they search.

Knowing the basics will help the business to keep its mind aware of what some decisions can do to impact the standings of their site on the web. Even down to the developers, yes, that's right peoples even the developers.

Why would a developer need to know SEO? If you step back and think about it for a minute that person is the one who will ultimately place code out on the internet to be seen by all the search engines. Would it make sense to give the keys to the driver of a bus without verifying he/she knows how to drive first? And so it is with SEO.

By taking the time to work with everyone involved in a project to make sure they understand SEO it will help to reduce time it takes to get the job done and in the end you won't be reviewing your code over and over to tweek it and make sure it looks right. It's good for everyone!

So the next time you hear someone saying SEO is good and SEO is great, take some time to listen to the basics, get a good understanding, get in control, it will only help you in the long run!