Simplify the Web

Seth Godin is widely considered the #1 marketer in the US. His insights into both marketing and web culture are read by tens of thousands every day, and Seth's blog is worth every minute you could spend there.In this 6.5 minute video, Seth talks about both Web 2.0 and Web 4.0. Yes, he skipped right over Web 3.0...as we all should.He makes two points that caught my attention. First, that 'permission marketing' is the only marketing that really works; and second, that the best thing a company can ...
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Conversation Marketing did a great post about some simple things to remember when building your online marketing and ultimately your business. 15 Online Marketing Tips are given in the article; they are very good to remember. Two of them really stuck out: IT is not marketing. Don't make them run the web site. It's not fair to anyone. A web site does not equal an internet marketing strategy. They go hand in hand. IT is your tool for getting your information and ultimately our persona out on the n...
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Now that we have our first experiment running full steam ahead, let's step up and take on a bigger challenge. Search Engine Optimization seems to be what we are talking about and which Tony makes a great discussion point about in our first ongoing experiment. Our point is very simple; with all of the companies out there offering Search Engine Optimization as a service to clients, there are many websites that just very simply don't need SEO, yet. If companies would spend some simple time e...
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Let's face it, there are tons of shops out there that are willing to write any number of websites for you. They are more than willing to step up and even write the content for you. Are you sure you should allow that? When we talk about being found on the Internet, we talk about your content. Your website should visually reflect who you are, but it should reflect who you are in the content as well! You know who your demographic is, who your choice customers are, so why would you leave the conten...
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