Seth Godin talks about marketing on the web
Seth Godin is widely considered the #1 marketer in the US. His insights into both marketing and web culture are read by tens of thousands every day, and Seth's blog is worth every minute you could spend there.
In this 6.5 minute video, Seth talks about both Web 2.0 and Web 4.0. Yes, he skipped right over Web 3.0...as we all should.
He makes two points that caught my attention. First, that 'permission marketing' is the only marketing that really works; and second, that the best thing a company can do to promote itself is to blog.
That's why Thomas and I built DotBlogOnomics: we want everyone to have easy access to a blog system...and we want it to look EXACTLY like their own website.
In this 6.5 minute video, Seth talks about both Web 2.0 and Web 4.0. Yes, he skipped right over Web 3.0...as we all should.
He makes two points that caught my attention. First, that 'permission marketing' is the only marketing that really works; and second, that the best thing a company can do to promote itself is to blog.
That's why Thomas and I built DotBlogOnomics: we want everyone to have easy access to a blog system...and we want it to look EXACTLY like their own website.
Post made: Sat, Dec 1 2007 - 00:00 AM
Category: Marketing
Tags: |
