Online Marketing Tips
Conversation Marketing did a great post about some simple things to remember when building your online marketing and ultimately your business. 15 Online Marketing Tips are given in the article; they are very good to remember. Two of them really stuck out:
IT is not marketing. Don't make them run the web site. It's not fair to anyone.
A web site does not equal an internet marketing strategy.
They go hand in hand. IT is your tool for getting your information and ultimately our persona out on the net. Why would you leave that up to a department or group of people that don't necessarily understand where you are coming from? Don't leave it in their hands to build your content and run your site, they can keep it up and running and improve how your site behaves and interacts with people, but if you don't have say so in how you think it should look, behave and feel and say, then why have a site at all?
Just 'cause you have a site doesn't mean you have an online strategy. What is your site trying to do? Can you make it better somehow? What type of site do you have? Where are you trying to be found? If you aren't being found then why? Do you know how many people come to your site and read your content? Do you know if maybe you might need a better Call to Action on your site? Those are some of the questions that get the juices flowing on how to start an online marketing strategy...don't give up at "Yay! I have a site." It's just the beginning!
IT is not marketing. Don't make them run the web site. It's not fair to anyone.
A web site does not equal an internet marketing strategy.
They go hand in hand. IT is your tool for getting your information and ultimately our persona out on the net. Why would you leave that up to a department or group of people that don't necessarily understand where you are coming from? Don't leave it in their hands to build your content and run your site, they can keep it up and running and improve how your site behaves and interacts with people, but if you don't have say so in how you think it should look, behave and feel and say, then why have a site at all?
Just 'cause you have a site doesn't mean you have an online strategy. What is your site trying to do? Can you make it better somehow? What type of site do you have? Where are you trying to be found? If you aren't being found then why? Do you know how many people come to your site and read your content? Do you know if maybe you might need a better Call to Action on your site? Those are some of the questions that get the juices flowing on how to start an online marketing strategy...don't give up at "Yay! I have a site." It's just the beginning!
Post made: Tue, Feb 5 2008 - 11:15 AM
Category: Marketing
Tags: Online Marketing |Tips |Tricks |SMB Help |
