Simplify the Web

It's about time for another follow-up on the original Search Engine Optimization experiment. The phrase? Easy Blog Integration. The task? To raise our rank for that search phrase from below 1000 to the first page of search results. The reason? To make sure we actually know what we're doing.

We don't have any clients who pay us for Search Engine Optimization. We keep telling them that they don't need SEO. Why? Because: if your website has good code and good content, people will be able to find you. Most people don't need any special techniques to be ranked well. Tony has been making websites since 1999 and has hundreds of case studies to show that most SEO is utterly unnecessary.

So, rather than simply believe that we're good at what we do, we decided to test ourselves. We chose a phrase related to our flagship product: easy blog integration. We searched Google, Yahoo, and MSN (the 'big three' search engines) and found that we weren't in the top 1000 websites for that search. We then wrote a post about this experiment, and waited.

After 10 days, we were #1 on Yahoo. We were shocked.

What does it look like today?

We're #3 out of 15,800,000 websites on Google.

We're #15 out of 65,100,000 websites on Yahoo.

We're #1 out of 13,000,000 websites on MSN.

Who cares? You should. Almost every website exists to 'get the word out'. If people can't find you by searching for what you do, you're wasting time and resources. Don't spend money on SEO. Don't spend money on pay-per-click ads. Start with good code and quality content, and use those two - usually expensive - techniques to augment your results.

What we do works. We write excellent HTML code, and give you the ability to edit your own website without messing that up. Search engines love us, and they would love you as well...if you let us help you.