Simplify the Web

Let's face it, there are tons of shops out there that are willing to write any number of websites for you. They are more than willing to step up and even write the content for you. Are you sure you should allow that?

When we talk about being found on the Internet, we talk about your content. Your website should visually reflect who you are, but it should reflect who you are in the content as well! You know who your demographic is, who your choice customers are, so why would you leave the content, the message you're trying to tell the world, up to a company that doesn't know who you are?

We hear a lot of people state that they don't know what it is they should write or how they should write it on their sites. Then they ask us to write it for them. There are plenty of content writers on the Internet, and if you want to get a ton of traffic about a said topic that doesn't reflect you as a company, feel free. However, if you take a bit of time to think through what you want to convey, then all you need is someone to help you optimize that content.

You should make the effort to build your site to represent who you are and make sure that your site doesn't get in its own way with poor code, the rest is just details!